How To Differentiate Your Website From the Competition No Matter What It’s Used For
So let’s say you have a website. Maybe it’s for business purposes, perhaps it’s a blog, or maybe just a personal portfolio. Either way, your goal is to make it stand out from the crowd. But with the millions of websites out there, how do you do that? It’s a daunting task when you realize that there are people out there who are smarter and better at design than you are, not to mention all the wealthy folks out there who can just pay for a better website than yours.
You don’t just give up! While it’s tough, it’s not impossible to make your website stand out in a sea of competition no matter what you made it for. So without further ado, let’s take a look at some ways to differentiate your website from the competition.
Get your branding right
First things first, your branding needs to be on point. This isn't just about a pretty logo (although that helps). It’s about creating a cohesive look and feel that’s instantly recognizable. Think about colors, fonts, and imagery that represent you or your business. For instance, if you’re making a website for a coffee shop, use warm colors like brown and cream with cozy images of coffee mugs and beans. If you’re a software developer, then use sleek modern designs with cool colors like blue and gray.
Make great content
Even if you don’t plan on having your website visitors stay long, you still have to make valuable and engaging content. This means blog posts, videos, infographics, and more. Tailor your content to your audience's needs and interests, and make sure it’s relevant to what your website was made for. Not only does this make your website more attractive (and thus encourage people to stay longer) but it can also improve your search engine optimization. This means your website will be easier to find on Google, and it’ll increase your chances of being discovered.
Keep your website fresh and original
Regular updates keep your website relevant and engaging, even if it’s just a new coat of paint or a new blog post. Fresh content, new features, and an up-to-date design show that you’re active and invested in your site. There are also many benefits of custom built websites, especially if you’re willing to invest a bit of time into tweaking website templates to your liking. We’d even say that paying for someone to make your website is a good investment–just make sure it’s within your budget and not go for a freelance designer who charges way too much!
Be yourself!
Authenticity goes a long way in websites. Let your personality shine through in your content, design, and overall approach to your website. People connect with real, relatable brands and individuals. They’ll avoid anything that’s too sterile and corporate, and they enjoy people who are down-to-earth and not afraid to share their store!
The power of websites is hard to underestimate, given that they’re essentially the first impression your audience will get of your brand. As such, you must invest in them and make yourself stand out with these tips!
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