SMB Digital Marketing Methods You Can Use Now
SMB digital marketing is not much different than the methods used by larger companies. Of course, you may not have the same funds, but that’s why it is necessary to note the various methods available to you. You can outsource some of the more complex procedures. But there may also be some you are comfortable trying for yourself. From creating relevant content to remarketing, there’s a lot you can do. So, here are some suggestions for your next campaign.
Increase Social Media Exposure
Social media is an ever present part of modern life. On average,we spend 2.5 hours per day using sites like X, Facebook and Reddit. For this reason, social media is a valuable candidate for ad campaigns and attracting an audience with digital marketing strategy. Of course, it takes time. But you can legally purchase followers, and even buy Reddit comments to play the algorithms at their own game. This can encourage traffic to your account and boost sales.
Cater Content to the Audience
The audience is the crucial thing to remember throughout any marketing campaign. If you don’t, then you will waste time and money on content that goes unseen by the wrong people. There are a few ways to boost the effectiveness of content and generate some leads while doing it:
Blog posts are an excellent way to drive traffic and appeal to a core audience.
Rich content, such as images and videos, furthers the appeal and reach of content.
eBooks are helpful to readers by providing information but also for lead generation.
There are many types of content you can focus on. The trick is compounding the effects of multiple content types to catch the largest possible audience. Focusing on a niche product or service and the audience that comes with it, is a powerful means of capturing attention.
Establish SMB Digital Marketing Goals
All businesses need a plan. Yet, shockingly, many don’t bother. A survey of 2,000 small businesses by The Marketing Centre found that 67% of them don’t have a plan at all. So, how do you know what you want to achieve, and more importantly, how do you get there without a plan? Only some very clever people are able to do this! For the rest of us, we need goals. Goals can be long term broken down into the short. Remember, a goal must also be achievable.
Don’t Neglect the User Experience
Customers are the lifeblood of a business. Yet even loyal customers will walk away if they feel undervalued. One of the simplest ways to encourage new and returning customers to engage with your brand is with a quality customer experience. Also known as a UX, this method focuses on ensuring a customer has a positive interaction with your business. Usually, it is done via the website, so focus on speed, security, and navigation for both desktop and mobile versions.
Develop a Social Media Engagement Plan
Further to a website or blog, social media is a hugely impressive tool for marketing. First, you can use a remarkable amount of social media tools for free. This is excellent when starting out. However, there are also tools for keeping up with engagement in exciting ways. Create a plan for types of posts, such as ads, info, and giveaways. It also helps to schedule posts at specific times on specific days. This meets audience expectations, further enhancing engagement.
Keep SMB Digital Marketing Content Fresh
Content is king when it comes to the web. So you must include plans for content development in any digital marketing strategy. But how can you keep content fresh? It is challenging, which is why there are experts that can help. But for the time being, SEO, quality and relevancy will help.
Use common SEO methods
Search Engine Optimization, also known as SEO, is maybe the most valuable tool you have. SEO-friendly content with focused keywords and phrases, content formatting and link-building can and will help your pages rank better across search engines for specific search criteria.
Focus on the quality of content
Putting out regular content is always welcome. But not if it doesn’t relay helpful information or is valuable to your audience. Search engines and social media platforms alike love consistency, but they also love quality. Quality content should be engaging, helpful, and entertaining.
Always stay relevant to the niche
It doesn’t matter what sector you are in or what you post about; there is always a target audience. Anything is a niche in its own right, and you must understand the niche to focus on content. Niche-focused content is more likely to rank in relation to specific search terms.
It’s all about content quality when developing a marketing campaign. The quality and relevance of anything you release should always relate to your niche. This makes it more likely to resonate with the core demographics of your business/sector, and increase traffic, leads and sales.
Invest in Automated Email Campaigns
Email is shunned by a lot of people. But even though it has been around since before the web was even a thing, it remains one of the most powerful tools we have for marketing. If you don’t have the time to write emails, then don’t worry. Automated email apps such as MailChimp are excellent for segmented campaigns that send out communications to people less likely to buy. Better still, email has one of the highest-rated ROIs at around $40 for every $1 spent on it.
Cultivate a Brand Personality
So, you have used Canva for a logo, researched the best colors for your niche, and even come up with a catch slogan. So, what now? Do you think you have a brand? Not quite! A brand is much more than a slick logo. Companies like Coca-Cola spend billions of dollars on advertising and brand development. A solid brand has a voice, something that is instantly recognizable and permeates everything. A brand personality resonates with your audience and company values.
SMB Digital Marketing with Local SEO
SEO is mentioned above. But there are various types of SEO. The kind of SEO most people are familiar with is on-page SEO. This includes keywords, formatting, and media. But one kind of SEO is often overlooked; Local SEO. A survey by Brand Muscle found that almost 60% of small businesses don’t use local SEO, so you already have an advantage. This is as simple as registering with Google MyBusiness to have your company placed on Google Maps.
Remarket Products to Interested Customers
So you’ve spent considerable time and effort marketing; why would you want to do it again? Remarketing is a valuable tool. Most people don’t buy the first time. But they are more likely to buy upon seeing the same ad again. So you can target customers who are already interested:
Reduce shopping cart abandonment by sending reminder emails to users.
Redevelop an ad for social media using captivating copy and eye-catching colors.
Refresh customer memories by placing ads across niche-related websites.
Shopping cart abandonment is pretty common and makes the case for remarketing. You already know a customer was thinking about buying certain products, so reminder emails can help push them to a sale. Other methods can greatly reduce the chances of lost sales through indecision.
Consider Outsourcing Marketing
Digital marketing is a complex subject that takes time to master. Sure, you can take care of minor things like on-page SEO. But even that can be tedious and hard to get to grips with. But fear not; there are digital marketing agencies willing to provide expert services for a fee. Most offer tiered solutions to suit all budgets based on your business needs. This includes all types of SEO, social media campaigns, and PPC ads across multiple channels like social media.
Summary
Increasing your exposure on social media is one of the most potent SMB digital marketing methods you can use on a budget. However, you must keep the audience in mind when creating content. If you are struggling, digital marketing agencies can work with your business.
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