Jordan reps can also be described as Jordan reproductions or simply “reps,” which are the imitations of Air Jordan shoes. By design, most of these reps is that they look like the original Jordans in every aspect possible. Thus, Jordan reps have become an important side of the sneaker culture and the sneaker market due to growing interest in sneakers and sneakerheads. Each of these viewpoints relates to specific aspects of the Jordan reps, such as personal attitude, cultural factor, technological innovation, and ethical concern.