What approach will ensure successful gambling promotion in Japan?
Japanese gambling offers are very popular. They allow affiliates who develop this promising, specific GEO to earn high profits. What approaches are effective in relation to the Japanese, what are their cultural peculiarities, what should be paid attention to in order to get the expected result?
What peculiarities do Japanese users have?
Japan is one of the richest and most developed countries in the world. More than 125 million people live in this country. More than ninety percent of Japanese citizens actively use the Internet. On average, Japanese residents spend about four and a half hours a day in the online space.
The main search engines in Japan are Yahoo Japan and Google. The most popular online entertainment is music, streaming videos and blogger content in various social networks.
Of the music services, residents of this country prefer Japanese ones, for example, LINE. The leading global platforms are Instagram, Twitter and YouTube. Facebook is not too popular among the Japanese, it is used by only 31 percent of the citizens of this country. Meta states that in 2022, 22,410,000 Japanese were visitors of this platform. In 2015, this figure is expected to increase to 22,430,000 people.
The most active users on the Internet are young users living in the country's capital and the largest Japanese cities, where one of the highest standards of living in the world and technological development is at its highest point.
Gambling culture in Japan
Japanese law has a negative attitude towards gambling. Gambling is prohibited in this country. However, online gambling, which allows you to get prize bonuses, is very developed in this country. Local young people are happy to play those casino games that are officially authorized here.
Some of the most popular gambling activities among the Japanese include:
sports betting;
pachinko;
lotteries.
More offers in the can be seen in the Top Affiliate Networks at AffCommunity.
The name “pachinko” in this country refers to slot machines and arcade games in which you can win tokens, various souvenirs, cigarettes. Land-based casinos in Japan are few. Most of them are installed in local hotels for the entertainment of tourists coming to the country.
Online gambling reached huge popularity during the COVID pandemic. Today, the popularity of online casino apps and sites in this country continues to increase.
Features of promotion in Japan casino-offers
Carry out a competent customization of advertising for the audience of this country, the following tips will help you:
Localization. Creating content, it is important to properly adapt it to the Japanese GEO, local realities and culture of this country. Different Japanese regions and cities have their own peculiarities. Before launching advertising, it is necessary to thoroughly study your target audience.
Effective promotions. The inhabitants of this country like everything unique, they appreciate special offers and original bonuses. Use a simple, expressive design. The use of animated creativity has a good effect.
Integrate into the holiday calendar. Adapt your creativity to important Japanese dates and local holidays.
Analyze your competitors. Study the creativity of the Japanese themselves and use their most effective ideas.
Content personalization. When creating newsletters, offer your audience exclusive bonuses, taking into account the preferences of specific users.
In this country, the most effective platforms for gambling traffic are Instagram, Facebook and LINE. With their help, you will be able to effectively attract target audiences with creative advertising. Boldly use European offers. Japanese people like the European style, so this approach will be very effective.
Conclusion
The Japanese gambling market offers great opportunities for affiliates. To achieve success, it is important to carefully approach localization, respecting the cultural characteristics of this country.
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