The Best Swag To Promote Your Company
Most people love getting promotional products, and a majority of people surveyed said they actually like them and use them consistently.
Studies have repeatedly shown that promotional products build brand awareness. The same studies have shown that people love to get them, they regularly use them in their day-to-day life, and they prefer to get them from unknown brands or small business
With such survey results it’s not hard to see why promotional products, are such a big business. The trick is choosing which corporate promotional products best represent your brand.
Top Ten Promotional
These are the top ten promotional products by survey:
Pens – Pens are easy to pocket and likely to get regular use.
T-shirts – Crowds go wild over t-shirt cannons at sporting events. If people wear your logo on a t-shirt they are doing marketing work for you.
Mugs – Most people start their day with their beverage of choice. Everyone has their favourite mug or cup.
Tote bags – Totes are another great way to promote brand awareness. They make a great alternative to plastic grocery bags.
Umbrellas – More than 30% of people surveyed said they would like to get an umbrella from a brand.
Water bottles – Many people carry their water bottles with them throughout the day. Stylish reusable water bottles are in.
Flashlight – Flashlights are particularly popular with the older crowd.
Calendars – Promotional calendars allow your potential customers to view your brand every day.
Drink koozies – Like shot glasses and sunglasses, custom can sleeves help associate your brand with a good time.
Blankets or throws – Blankets are often the most prized item in a swag bag. They are highly prized by business people and frequent travellers.
Choosing the Right Product
With so many screen printing choices, it can be challenging to identify the best promotional product for your company. It takes a sound understanding of your ideal customer or target audience and how you want that audience to identify your company.
When choosing the right promotional product you have to consider factors like:
Your brand identity
Your target audience
Your promotion objectives
Your budget
Get creative with your design. Customers love a brand design that stands out. Products with eye-catching designs and unique or unusual illustrations or graphics are the most popular items.
As with all marketing or promotional activities be sure to adhere to high standards of quality and message. Don’t put something out that is shoddy or has degraded messaging. You want to be bold, while at the same time maintaining good taste. If you make advertising claims, ensure that you don’t say anything misleading.
Most people agree that free swag helps build your brand awareness. The number one factor was found to be how useful the item is. This was followed by its uniqueness, if it supports a small business, is sustainable and lastly the size of the product.
Promotional products are a great tool for small business owners to boost their brand recognition and drive customer loyalty.
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